Built for pest control. Where retention is the whole game.
Quarterly service plans, mosquito season, termite inspections, bed-bug emergencies. Pest control runs on memberships and the renewal cadence is the difference between a $300 customer and a $3,000 lifetime customer.
Where the money leaks.
Every shop in this trade has the same handful of holes. Most owners know about them. Most don't plug them because the office work piles up faster than they can.
Service plan renewals lapse silently.
Annual plan ends in 30 days. The renewal letter goes unread. Customer doesn't notice until the cockroaches come back. By then they're calling a different company.
Mosquito season call surge.
First warm weekend of the year, the phone rings 80 times in one day. Half the calls don't get answered.
Termite leads burn fast.
Customer sees swarmers. Calls three companies in a row. First one to inspect tomorrow gets the job.
Bed-bug calls happen at midnight.
Embarrassing, urgent, and cash-ready. The shop that picks up wins.
How Clint plugs the leaks.
Service-plan renewal cadence.
Clint tracks every plan's renewal date. Texts the customer 60 days, 30 days, and 7 days out. Personalized to the plan tier and the last service. Renewals processed without you lifting a finger.
See Outbound CampaignsBed-bug calls at midnight.
Inbound text or call. Clint qualifies, books the morning slot, processes the deposit. The customer sleeps better knowing it's handled.
See iMessage CSRTermite-swarmer leads booked first.
GLSA or web form ping. Clint replies in under 30 seconds with three inspection slots. The customer who saw swarmers an hour ago is on your calendar.
See Speed to LeadYou can't move what you don't track.
- How many service plans are up for renewal in the next 60 days?
- What's our renewal rate quarter-over-quarter?
- How many leads did we get during the first warm weekend last year, and how many did we book?
- What's our average time-to-inspection on termite leads?