How to Mass Email Customers From Jobber

A 2024 Jobber Academy email marketing guide cites email as the highest-ROI marketing channel for home service. Email costs almost nothing per send. The list is yours forever. Existing customers convert 5-10x more than cold leads.

Jobber gives you two ways to email customers in bulk. Campaigns (the paid add-on) handles segmented, branded mass email. Send a General Email from the client page handles one-off sends to a single customer.

There is no in-between. You cannot select 47 clients in the Clients Report and bulk-send them an email. This walks the actual workflows, the segment filters that work, and what to do when you need a more personal mass send than Campaigns can do.

Two Mass-Email Tools, Two Different Use Cases

Send a General Email. Per the Send a General Email help article, this is a one-client-at-a-time email composer. From any client page, click Email in the top right. You get a subject line, a body, attachments, and the company logo at the top. Sender is notification@msg.getjobber.com with your company name. Replies route to the email on your Company Settings page.

Campaigns. Per the Campaigns help article, this is the segmented mass-email tool. AI-drafted subject and body. Client segmentation by tag, status, location, and job history. Open rates, click rates, jobs created, and revenue tracked per campaign.

If you have under 200 customers and you mass-send a couple times a year, Send a General Email plus a manual loop is fine. Above that, you need Campaigns.

Pricing You Need to Know Before You Click Buy

Per the Campaigns add-on details, the pricing tiers as of April 2026:

• Campaigns alone: $29/month, available on every plan except Lite.
• Marketing Suite (Campaigns + Reviews + Referrals): $79/month, available on every plan except Lite.
• Email Marketing & Ads (powered by Mailchimp): legacy integration, separate billing through Mailchimp.

The $29 standalone is the right entry point for shops that already have a review-collection workflow elsewhere. The $79 bundle pays back if you are also collecting reviews and running a referral program through Jobber.

Note: Campaigns is not available on Jobber's Lite plan. If you are on Lite, you upgrade to Core, Connect, or Grow before Campaigns becomes available.

Setting Up Your First Campaign

Open Marketing > Campaigns in the side nav. Click New Campaign.

Three steps:

1. Pick a template or describe what you want. Per Jobber's marketing tools page, Jobber AI drafts the subject line, body, and call-to-action button from a short description. You can edit anything it produces.
2. Pick the audience. This is the segment builder. We cover the filters in the next section.
3. Send or schedule. Send immediately or schedule for a specific date and time.

The first campaign takes 15-25 minutes to set up. After the first one, the templates make subsequent campaigns 5-10 minutes.

Text Clint: "draft a reactivation email for every customer with no job in 18 months"

Segment Filters You Actually Have

Per the Campaigns help article, the segment builder supports:

• Client tags. Contains or does not contain. This is the most powerful filter. If you have built a seven-tag system, most segments compose cleanly from tag combinations.
• Client status. Active, archived, or new lead.
• Lead source. Filter by where the customer came from.
• City. Useful for geo-targeted promotions.
• Jobs booked. Has booked a job, or has never booked a job.
• Last job date. Within X days, more than X days ago.
• Always include / always exclude by name or email. Pin specific clients on or off the list.

Useful segment patterns:

Reactivation: customers with no job in 18+ months. This is the core segment for reviving cold leads in Jobber.

• Status: Active
• Last job: more than 540 days ago
• Tags: does not contain "do-not-call"

VIP holiday outreach.

• Tags: contains "VIP"
• Status: Active

Service-area expansion announcement.

• City: Equal to your new service city
• Jobs booked: never booked a job

Seasonal upsell to recent customers.

• Status: Active
• Last job: within 90 days
• Tags: contains "residential"

Text Clint: "show me how many customers match: lead source = referral, tags include VIP, last job over 6 months ago"

Templates Worth Building Once and Reusing

Five campaigns cover most home service revenue use cases. Build the template once, reuse with seasonal variations.

1. Pre-season reminder. Two weeks before peak season starts (HVAC tune-ups in March/April, gutter cleaning in October, etc.). Goal: book maintenance before the rush.

2. Reactivation for 12-18 month customers. Owner-signed email, brief, references the original work. Goal: book the next job before they Google a competitor.

3. New service announcement. When you add a service line. Goal: cross-sell existing customers.

4. Holiday and end-of-year thank you. Brand-building, no hard ask. Goal: stay top of mind.

5. Referral ask after a great job. Sent 30 days after job completion to customers tagged as positive review-givers. Goal: generate the next 3-5 referral leads.

A landscaping owner posted in the Jobber community forum in 2024: "Built five templates. Pre-spring, pre-fall, two reactivations, one referral. Run on rotation. Six months in, email campaigns are 18% of new bookings. Cost is $29 a month."

That is the structure that compounds. Five templates, four to six sends a year, one customer list that grows every month.

Tracking What Actually Worked

Every campaign you send gets a results page in Jobber. Per the Campaigns help article, the metrics tracked include:

• Sent count. Total emails delivered.
• Open rate. Customers who opened the email.
• Click rate. Customers who clicked any link.
• Jobs created. New jobs Jobber attributed to the campaign.
• Revenue generated. Total invoiced revenue from those jobs.

The jobs-and-revenue tracking is the differentiator vs Mailchimp. Campaigns sees the full Jobber journey from email to invoice and credits the email accordingly.

Two benchmark numbers worth knowing:

• Home service email open rate: 28-42% is healthy. Below 20% means subject lines or list hygiene need work.
• Click rate: 3-8% is healthy. Above 8% usually means a strong CTA matched to a tight segment.

When General Email Beats Campaigns

Campaigns optimizes for branded, scaled outreach. The tradeoff is that emails come from notification@msg.getjobber.com, not from your owner address. For some send types, that is wrong.

Reactivation outreach with a personal note. A customer who hasn't booked in 18 months reads "from the owner of [Company]" very differently than they read a branded email blast. Personal email plain-text from the owner inbox converts 3-5x more on this segment.

High-ticket post-quote follow-up. A $25k quote does not get a templated mass email follow-up. It gets a one-on-one email from the salesperson, sent from the salesperson's address.

Apology or account-issue communication. Service complaint, billing dispute, missed appointment. Mass email is the wrong instrument. Personal email from the right inbox is the only acceptable channel.

For each of these, the right tool is one of:

• Send a General Email from the client page in Jobber (still a Jobber-branded sender, but one client at a time).
• A direct reply from your own Gmail account, with the customer's prior thread context pulled in.

The second one is where Clint comes in.

Use Clint to Send Personal Mass Email From Your Gmail

Campaigns sends from Jobber's branded sender. Clint sends from your Gmail.

The exact pattern that works for reactivation: text Clint the segment, ask it to draft, review, send. Clint pulls the matching customers from Jobber, drafts an owner-tone email per customer using prior job notes for context, and sends them out one at a time from your real Gmail address.

Each customer gets an email that reads like the owner wrote it personally. Replies go straight to the owner inbox. Deliverability is your domain's, not Jobber's shared sender. Conversion on reactivation campaigns runs 2-4x what a mass branded campaign produces.

We covered the AI customer reactivation playbook for contractors and the customer reactivation from CRM playbook in detail.

Text Clint: "draft a reactivation email for every customer with no job in 18 months"

Text Clint: "send a personal note from my Gmail to the 30 customers tagged 'VIP referral' thanking them for the referrals this year"

Text Clint: "find every customer in zip codes 30309, 30312, and 30318 with a completed job in the last 24 months and queue a service-area expansion email"

Anti-Patterns to Avoid

A few patterns that look reasonable and burn customers.

Sending the same email to your full list every month. Open rates collapse. Spam complaints rise. Five segmented sends a year beats twelve list-blasts a year by 3-5x on revenue. The same blast pattern is one of the revenue leaks a Jobber lead audit catches.

Reactivation with a discount as the only hook. Customers learn the discount and wait. Better hook: seasonal urgency, new service, referral pull-through.

Using Campaigns for thread-style follow-up on a quote. Campaigns is one-way broadcast. Per-quote follow-up needs a real reply thread. Use the quote's own follow-up email for that.

Skipping the unsubscribe and the suppression list. Jobber Campaigns handles both automatically. If you are doing manual sends from your inbox, you have to track unsubscribes yourself or you risk CAN-SPAM and CASL violations.

Sources

• Jobber Help Center: Campaigns Marketing Tools
• Jobber Help Center: Send a General Email
• Jobber Help Center: Email Marketing and Ads (Mailchimp)
• Jobber Marketing Tools page
• Jobber Academy: Email Marketing Starter Guide
• Jobber Community Forum: Email Campaigns Discussion
• Jobber Community Forum: Bulk Messaging Discussion